Porsche Achieves Record Sales in 2015
Porsche is celebrating a successful fiscal year for 2015 thanks to achieving record global sales.
Porsche delivered 225,121 vehicles worldwide in the 2015 fiscal year, a new record that exceeds that of 2014’s figure (189,849) by 19%. Despite being at the end of its generational lifecycle, the first generation 991 recorded an increase over the previous year’s 911 sales, up 4% with just under 32,000 units sold. That figure is set to rise in 2016, in part thanks to the arrival of the new second-generation 991 models.
Both of Porsche’s SUVs posted healthy sales too, more than 80,000 Macan models were delivered in its first full year of availability, it was closely followed by the Cayenne which sold 73,119 units. For both it meant double-digit growth figures. Cayman sales rose by only 1%, while the Panamera and Boxster dropped slightly, which Porsche believes is the result of both model’s upcoming replacement, it expects growth again during 2016.
China flexed its muscles as a leading global market for Porsche in 2015, for the first time it was the strongest market for the brand, Porsche delivered 58,009 vehicles in China, this represented an increase of 24%. The USA was the second biggest market with 51,756 vehicles shifted, a growth of 10%. The European market, including the UK, grew by 24% with 75,354 vehicles delivered; Germany is the strongest single market within Europe with a total of 28,953 vehicles delivered (up 21%).