Porsche Begins 70th Anniversary Celebrations
Registered on June 8th 1948, 356 ‘No.1’ Roadster was the first vehicle to bear the Porsche name, 2018, therefore, marks the 70th anniversary of Porsche sports cars. In celebration, at yesterday’s New Year Reception at the Porsche Museum, it kick-started what will be a year of events geared around the milestone anniversary. “Ferry Porsche’s vision at that time embodied all of the values that still define the brand to this day”, said Oliver Blume, Chairman of the Executive Board of Porsche AG. “Tradition is a commitment. Without our tradition and without our core values, we would not be where we are today”, explained Blume. “We plan to uphold the standard of technical excellence set by Ferry Porsche well into the future. Intelligent dynamic mobility has a great future ahead of it. And we have the solid technological expertise, creative employees and unique team spirit to be involved. We have what it takes to ensure that the Porsche brand continues to fascinate – even in another 70 years.”
Though the history of the Porsche brand began in 1948, its foundations were built upon the life’s work of Professor Ferdinand Porsche – work his son Ferry then continued. Ferdinand had already designed many pioneering innovations for the automotive industry; he built an electric car with a wheel hub drive; a template for hybrid vehicles with the development of a mixed petrol-electric powertrain. In 1931, Ferdinand founded his own engineering office, the ‘Berlin-Rome Car’ showcased in 1939 was the beginning of his idea for a sports car, though this dream was only realised by his son Ferry in 1948 with the 356.
The successor the 356, the 911 designed by Ferry’s son Ferdinand Alexander, finally gave the company its breakthrough as one of the leading manufacturers of sports cars in the world. “Although the 911 has been consistently developed in the intervening decades and enhanced many times over with new, innovative technologies, no other vehicle has managed to retain its original essence in the same way as the 911”, said Blume. “All Porsche models to be developed now and in the future are based on this sports car. As the centrepiece of the brand, the 911 has become the sports car of dreams, winning the collective heart of enthusiasts all over the world.” The immediate embodiment of this future of Porsche sports cars is the Mission E, the first purely electrically driven car from Zuffenhausen.
Porsche will celebrate the anniversary with numerous activities. On February 3rd ‘The Porsche Effect’ will open at the Petersen Automotive Museum in L.A. In Germany, the first ‘70 years of the Porsche sports car’ exhibition will open from March 20th–31st, at ‘DRIVE, the Volkswagen Group Forum’ in Berlin. The Porsche Museum will be holding its own anniversary celebrations with a special exhibition opening on June 9th. On the same day, Porsche will invite fans to its ‘Sports Car Together Day’ at all of its sites around the world.
On the weekend of June 16th–17th, Porsche will host employees, residents of the Zuffenhausen district, and prospective customers to a public celebration at the Porsche Museum. The Goodwood Festival of Speed held from July 12th–15th will also celebrate the anniversary, as will Rennsport Reunion in California from September 27th–30th. The celebrations will conclude with the ‘Sound Night’ event to be held for the first time at the Porsche Arena in Stuttgart on October 13th. Further information is available at www.porsche.com/museum