Porsche Museum’s “Roadbook” Exhibition Celebrates Life on the Road
Porsche’s array of museum pieces doesn’t just sit at the company headquarters in Zuffenhausen; they are spread across the world as brand ambassadors, moving almost constantly. Any display put on by Porsche takes meticulous planning and organisation, yet it’s a part of Porsche that we so rarely hear about, let alone see. It’s for this reason that Porsche Museum has curated an entirely new exhibition: Roadbook.
Roadbook takes visitors behind the scenes into the world of deploying cars, people and memorabilia to all manner of far-flung locations, understanding the challenges of deployment, arranging celebrity visits and wider logistical challenges. And it is a massive logistical challenge. Porsche’s ‘rolling museum’ never sleeps, travelling over the world 365 days per year and handling over 200 vehicle deployments in more than 30 countries.
The new Roadbook feature will take visitors around all aspects of the rolling museum through 21 engaging exhibits. They will learn about how exhibits, including some of the rarest and most famous Porsches, are transported by land, sea and air, how the cars are prepared, how events are organised and the sheer scale of the requirements to pull off a successful display wherever it may be.
It’s not just information boards, photographs and information panels. The exhibition has a number of vehicles from within the Porsche Museum collection. A prominent example is a 1966 911 which was photographed “Around the World” in front of earth’s most famous landmarks in 2013 as the “eleven” celebrated its fiftieth anniversary. There’s also a 911 RSR that competed in the Targa Florio on Sicily, a 911 SC which competed in the “Top City China Classic Rally” and the 356 A 1600 Speedster which toured America’s west coast as part of the “California Mille” this year.
The beautiful thing about Porsche’s ‘rolling museum’ is that it is just that – a dynamic display of cars that can be fired up and driven hard wherever they are on display. They are maintained by dedicated mechanics who can do almost any work that is required in-house to keep classic, rare and motorsports Porsches running. They even undertake full restorations.
Drivers are equally capable. Most of those tasked with taking part in or rally events are current or former works drivers, but Porsche also invites celebrities to take part. Among the most well-known participants of the last few years are actor and racing driver Patrick Dempsey, musicians such as Udo Lindenberg, actors such as Richy Mueller as well as renowned racing drivers including Mark Webber and Derek Bell.
The very concept behind the Porsche Museum is also put into sharp focus through the Roadbook exhibition. Across the time the exhibition runs the cars that visitors can expect to see will change as they are moved to other events around the world. And what a collection of cars it is, spanning from the beginning of the company and including everything from standard road cars to Le Mans-winning race cars.
If you’re going to Germany and will be in the vicinity of Stuttgart between now and April 23rd 2017, it’ll be worth the detour!