Porsche Passport Subscription Launched
Porsche Cars North America has launched an innovative monthly subscription service called Porsche Passport. It provides members with flexible on-demand access to up to 22 Porsche vehicles via a mobile app, with frequent vehicle exchanges and unrestricted mileage.
At present the pilot program is only available in Atlanta, Georgia, coming in two tiers; ‘Launch’ for a monthly fee of $2,000, and ‘Accelerate’ for a monthly fee of $3,000. The first tier, Launch, provides on-demand access to eight Porsche models such as the 718 Boxster and Cayman S, Macan S and Cayenne. In addition to those vehicles offered as part of the Launch package, the second tier, Accelerate, includes on-demand access to 22 models. Amongst them the 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E-Hybrid.
Membership includes any tax, registration, insurance, and maintenance fees, as well as cleaning costs. To sign up, users simply download the Porsche Passport app, available on Apple and Android devices. Both plans require a one-time activation fee of $500, membership approval is dependent on a user’s background and subject to a credit check. Once approved, a vehicle is delivered to the member’s requested location, and they can then schedule same day or future vehicle exchanges.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said PCNA President and CEO Klaus Zellmer. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
The program begins in November, with the possibility of future market expansion to be determined based on the success of the pilot scheme. For more information about Porsche Passport, visit www.porschepassport.com