Porsche Pop-up Store Opens
A new pop-up shop concept called Porsche Life will tour the UK this year and next…
Following the success of the Sound of Porsche pop-up store which toured New York, London and Shanghai during 2014, Porsche has launched a new concept along similar lines in an attempt to capture new fans, it is called Porsche Life. The first stop for the Porsche Life pop-up store was the Victoria Gate shopping centre in Leeds, but the concept will visit ten locations over the next two years.
Designed to capture the imaginations of new fans, visitors to the store are introduced to the Porsche world via interactive experiences spanning the car manufacturer’s unique identity. These include insights to the 911, the 919 Hybrid, and the forthcoming Mission E, the first all-electrically powered four seat Porsche. The intention is to present Porsche in a different way to the expected manner, the space is therefore designed in a relaxing and informal fashion presented in the context of a living room, kitchen, lounge area and home office – each of these motifs are designed to hint at how your ‘Life’ with Porsche could look. In a similar fashion to Sound of Porsche, a gesture control section and the opportunity to grab a coffee and relax are key parts of the experience.
Visitors can of course seek further information and assistance; test drives can be arranged via the local Porsche Centre in the district. A new Panamera Turbo, a 911 Turbo S and 718 Cayman S are on display in store too. “Porsche Life offers every visitor the opportunity to explore first-hand the stories and legends that underpin the Porsche brand,” said Ragnar Schulte, General Manager, Marketing, Porsche Cars GB. “Whether looking into the Porsche future or admiring today’s iconic sports cars, the blend of a bespoke, innovative environment offering digital interactivity is designed so guests of all ages, fans, enthusiasts and customers, can feel welcome to have a chat over coffee.”
Porsche factory race driver and 2015 Le Mans 24 Hours winner, Nick Tandy, has been designated an official Porsche Life ambassador, which means he will be supporting various activities around the pop-up store. There are a total of ten shops planned over the next two years, each open for around two months. The Leeds Victoria Gate shopping centre store closes on Thursday 16 March 2017, but there are several venues next inline including Brighton, Dundee, Hull, Liverpool and London.