Porsche Tequipment at 20
Porsche’s Exclusive and Tequipment ranges provide the perfect way to accessorise your life with that extra something special from the brand, and believe it or not Porsche Tequipment celebrates its 20th birthday in 2015. To mark this milestone birthday we took the 911 GTS, and the rather swish Porsche Bike, to UK cycling’s iconic Box Hill – so famed during the 2012 Olympics – to see how they stack up as a lifestyle package.
The concept of both Porsche’s Exclusive and Tequipment arms fit cohesively with the company’s approach to car making, abiding by the philosophy first adopted by Ferry Porsche – the idea that car can be wholly customised to suit your needs. With its expansive range of contemporary accessories and aftermarket products, Porsche has turned its hand to producing fully endorsed products including everything from paperclips to carbon fibre shelving units. These products always demonstrate the brand’s attention to detail, its dedication to quality and that unique ‘Porsche’ identity.
While driving a 911 with a Porsche branded bike on the roof is a sure fire way to turn heads, this efficient combination of Porsche sports car, roof rack and bicycle, beautifully summarises how far Porsche Tequipment, and its other spin-off arms, have come over the years, and how the brand has stayed close to its original roots.
Rolling down a leafy hillside in a 911 GTS side-by-side with one of Porsche’s premium pedal bikes seemed an entirely appropriate way of celebrating 20-years of Porsche Tequipment. And a fitting tribute to its lasting ethos of excellence in engineering – excellence that it exudes from whatever might end up wearing that famous Porsche crest.
There’s no question that the bike looks ace on the 911’s Tequipment bike rack. Overdoing brand merchandise can be naff, but this pairing doesn’t look or feel like that. And the response from onlookers was almost universally positive.
The Porsche Bike is a very good package indeed. Fit and finish really is outstanding and everything looks like it was bespoke designed for this bike. It offers a truly pleasurable riding experience, and took on everything one of British cycling’s most iconic locations had to throw at it with aplomb.
Watch the exclusive GT Porsche video to see what you think of the package…