JBR Capital Launches Guide to Porsche
Prestige car finance firm, JBR Capital is made up of a team of petrolheads – and they are particularly keen on their Porsches. Because of this they decided to create an online illustrated guide to Porsche.
Mostly written by classic car journalist Russ Smith and backed by a firm of high-end car finance specialists it’s a bit of a labour of love, as Content Director Chris Maillard explains.
“We were building a new website for JBR Capital, who specialise in high-end vehicle finance,” he says. “They’re financial wizards but all real car enthusiasts. At some point the idea came up to do something more in-depth, and Porsche was an obvious choice.
“We had the people to do it – I was Managing Editor on Top Gear magazine, we had Russ from the classic world and a great designer called Sam Collett – so we thought ‘why not?’. Luckily JBR’s CEO, Darren Selig, loved the idea of a Porsche guide so off we went.
“We covered the models, of course, but also old ads in print and on film, movies, history… it was huge fun to put together. Of course it wasn’t all plain sailing (is there a photo of a 944 from above anywhere on the planet?) but we’re delighted with how it came out. We hope Porsche fans (and anybody else) will enjoy it.”
Interested? You can find JBR Capital’s The Story of Porsche: The Ultimate Illustrated Guide at http://jbrcapital.com/porsche-history/