New Porsche Experience Centre at Hockenheim
Germany’s Hockenheimring circuit will be the location for the seventh Porsche Experience Centre. The development will cover a total area of 160,000 square metres and will be situated inside the famous Grand Prix track – the first foundation stone was laid today, Monday 22nd October 2018. Completion for the project is scheduled for the end of 2019.
Like its forebears in Leipzig (opened in 2002), Silverstone (opened in 2008), Atlanta and Le Mans (both opened in 2015), Los Angeles (opened in 2016), and finally Shanghai (opened in 2018), the new Centre will feature a range of tracks for driver training and vehicle testing purposes.
“Porsche is inextricably linked to sports cars. Our new Hockenheimring Experience Centre will demonstrate this bond perfectly,” said Alexander Pollich, CEO at Porsche Germany. “Located just 100 or so kilometres from the brand’s headquarters in the Zuffenhausen area of Stuttgart, the centre will give customers and fans the chance to feel the thrill of driving our sports cars on challenging on-road and off-road tracks.”
The Hockenheimring facility will include a 1.6-mile handling circuit with wet surface areas and low grip zones also included. A bespoke 5,200-square-metre off-road course will include slopes and rough terrain designed to put Porsche SUVs to the test. At the centre of the development will sit a three-storey building that will feature vehicle handover bays, a restaurant, café, conference rooms and events space.